In this deep-dive episode of The Semiconductor Podcast (TSP), we are joined by Mr. Shitendra Bhattacharya, Regional Director at Emerson’s Test and Measurement business group (formerly NI), who brings nearly two decades of experience in advancing test and measurement technologies across global and Indian markets.
Mr. Bhattacharya shares his incredible journey at NI, highlighting key milestones that shaped his professional trajectory and NI’s evolving role in India’s engineering ecosystem. We discuss how India’s market dynamics, policy landscape, and academic alignment differ from global trends — and what that means for the future of innovation in the country. Key topics explored in the episode: • 🚀 The evolution of NI's offerings and how Emerson is redefining test innovation • 🇮🇳 India’s emerging opportunities in semiconductors, aerospace, defense, 5G, EVs, and R&D services • 🧠 The critical role of AI/ML integration in modern chip validation workflows • 🧪 How NI addresses real-world challenges in wafer-level testing, mixed-signal & RF validation, and automated test systems • 🛠️ How LabVIEW, PXI-based modular instruments, and automated solutions empower scalable testing for complex systems • 🎓 The importance of academia-industry collaboration and NI’s initiatives for university enablement and hands-on semiconductor education • 🔗 Integration with leading EDA tools for seamless pre- and post-silicon handoffs • 📈 GTM strategies tailored for India’s growing deeptech startup ecosystem Whether you're a young engineer exploring the test & measurement domain or a founder navigating hardware prototyping and validation, this episode offers practical insights, strategic foresight, and a glimpse into how test is enabling India’s semiconductor and electronics revolution. In this podcast series, discussion on VLSI and its related fields is presented, focusing on recent developments and advancements in the industry. Topics such as the latest trends and innovations in semiconductor technology are explored, offering insights into the evolving landscape. Career guidance is shared, providing practical advice for navigating the field, along with success stories that highlight the journeys of professionals who have made their mark in VLSI. Whether for students, professionals, or those interested in the subject, valuable knowledge is offered to help stay informed and succeed in this dynamic area. Guest : Mr. Shitendra Bhattacharya, Shitendra Bhattacharya is currently Regional Director, Emerson’s Test and Measurement business group and been associated with NI for 15 years. He has a BTech in Chemical Engg from National Institute of Technology, Warangal and a Global MBA from Indian School of Business along with stints at London Business School and Wharton. At NI, he has built teams to help enterprises, engineers and scientists accelerate their innovation and discovery in verticals focussed on Semiconductor, Electronics, Aero-Def, Automotive and Research. He is responsible for shaping aggressive market strategies and building solid teams involved in functions like Design, Design Verification (DV), Design-For-Test (DFT) and Security, Power management, etc. He is passionate about building and growing businesses and teams with a strategic vision, powerful execution, and focused on results. He is also a sector agnostic angel investor in start-ups who are disrupting markets and have a focus on the triple bottom line. 🎙️ New to streaming or looking to level up? Check out StreamYard and get ₹740 discount! 😍 https://streamyard.com/pal/d/5468382652137472